Photograph by John-Paul Pietrus
FASHION FOR RELIEF HELD AN EXCLUSIVE CHARITY POP-UP STORE IN WESTFIELD LONDON from 27 November to 8 December.
The pop-up store SOLD limited edition fashion pieces donated by top brands, Naomi’s celebrity friends, and items from the supermodel’s own wardrobE, WITH Funds raised goING towards education and employability programmes for young people.
This was the fourth Fashion For Relief pop-up store with Westfield London – with the first one opening its doors 10 years ago. Coveted items on sale included bespoke Alexander McQueen T-shirts, CHROME HEARTS Fashion For Relief silk scarves, as well as fashion-pieces by Gucci, Alaïa, Vivienne Westwood, and more.
Not only could visitors shop for the best fashion pieces, but throughout the week, a host of activities took place, including presentations from up and coming designers, and a celebrity sales team.
The focus of this year’s Fashion For Relief fundraiser is on education and employability programs, including the Mayor’s Fund for London. This is also a key focus for Unibail-Rodamco-Westfield centres which supports a number of employment and training schemes for Londoners and currently generate 32,000 jobs in the capital.
Naomi Campbell said: “It’s truly a pleasure to be partnering with Westfield London again to launch our fourth Fashion For Relief designer pop-up store. This is a unique opportunity for everyone to get their hands on some really special fashion pieces at accessible prices. Whether you are shopping for Christmas presents or just treating yourself, you can do so here knowing that the money is going to help improve the futures of young Londoners.”
Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield, said: “We are absolutely delighted to be working with Naomi Campbell and her Fashion For Relief charity for the fourth time, to support the worthy causes that are helping so many people’s lives. We have seen great success with the previous Fashion For Relief pop-up shops, in 2014 we raised £65,000 and the entire store sold out in seven days, This year, the designer store will be bigger and better with hundreds of designer pieces on sale, and a great schedule of interactive events to give shoppers an amazing instore experience whilst purchasing the perfect festive party dress or Christmas present for their loved one. All in the name of a great cause.”
Kirsty McHugh, CEO of Mayor’s Fund for London, said: “I am delighted that Fashion for Relief is partnering with the Mayor’s Fund for London for the launch of its pop-up shop in Westfield London. Not only does this promise to be a great event, but it will raise vital funds to support young Londoners from low income backgrounds gain the practical help, skills and confidence to build great careers.
If you would like to make a contribution to Fashion For Relief you can make a donation below.
You can also follow Fashion For Relief on Instagram - @fashion4relief
Find out more about Mayor’s Fund for London at www.mayorsfundforlondon.org.uk
Founded by Naomi in 2005, Fashion For Relief has raised millions for disaster relief and humanitarian causes around the world. The charity is dedicated to improving the lives of those living in adversity by uniting the fashion industry as a force for good.